Challenge: Build a totally new brand identity from scratch for this once small, privately owned store.

How it got there: An amazing line of products warranted something unique. The company's essence of passion for their culinary creations is reflected in the ornate brand mark and packaging design. 

Result/Happy Customers: On weekends, there is a line the runs out the door to get pretzels & soups at Gnarly Knots' shops.

Result/Expansion: Once launched, Standard Market, Whole Foods and other premium retail chains picked up the brand and Gnarly Knots continues to launch new stores.